There are a few fundamentals that underpin a healthy democracy. Safety, security and a robust opposition rank high among them. Perhaps the most important democratic bedfellow, however, is information. Shortly followed by access to information.
Cue Hlaudi: our resident
see-no-evil extraordinaire.
Here is how you derail media
freedom, Hlaudi style:
Step 1 – team up with pay-per-view media monolith DSTV owners to
throw every possible spanner into the digital migration works. Encrypted
set-top boxes are a no-brainer – they will lower the barriers to entry for
up-and-coming media houses like e-TV, while simultaneously bringing down the
prices charged by the incumbent monopolist providers. It is one of the
undisputed areas of capitalist prowess. Competition is important.
Predictably, the SABC threw its
weight in the opposite direction, after scoring an economically senseless deal
with Multichoice for a little free airing on its dishy platform for a few years.
This is after big boss shareholder, the ANC - through Parliamentary control -
had already resolved to go the encrypted route.
Granted, the lack of digital
migration has more to do with Hlaudi’s boss, Minister Faith Muthambi, than it has
to do with him directly. It would seem highly unlikely however that we would
not hear about his discontent, if there were any to be heard. So we must
conclude that he is complicit by his silence.
Step 2 – pay yourself a shit-load. Then some more. Oh, and a little
more after that. Because after you fake your qualifications and score the top
job at a national broadcaster, the rational thing to do is to fill your pockets
as fast as possible. How he managed to have control over his own salary is yet
to be revealed, but our man H&M is styling on R1m more than he had in 2014,
without adding much to the Mzanzi Magic so many South Africans hold dear. Even
our favourite heroine, Thuli Madonsela, said she don’t like the smell of his
pay-check, but like most Public Protector pronouncements this issue was merely
swept under the rug.
Step 3 – throw down the gauntlet to your reporters’ independence by
banning coverage of violent unrest around election time. Apparently we citizens
are incapable of viewing the embers of our public amenities without rushing to the
nearest Putco bus with fire-lighters in tow. Best you take your viewing rights
over to free-to-air e-TV… Oh wait, Hlaudi’s nailing them as well.
The big question you keep tonging
on the roof of your mouth? Who benefits...
Judging by the ANC manifesto
launch, everything is fine and dandy. They will be running into the 2016
municipal elections with their “Good Story to Tell” record on repeat. It’s
pretty hard to keep your eyes on the Good Story pamphlet while Tshwane is
burning on the TV screen in front of you. So maybe we have our answer. After
all, the world is as you propagandise it, is it not?
Step 3.1 – discipline reporters for telling the truth. Acting-CEO
Jimi Matthews was having none of that (after years of having plenty of that)
and tenders his public resignation, because he’s had it up to here with
screwing people out of their own democracy.
Boom. Hlaudi-capture
complete. He’s King Joffrey with a bit
more swag.
But who cares? I mean, no-one
watches SABC anymore, right?
Wrong.
Generations just rebooted its entire cast faster than you can say
“I hereby tender my resignation because Jeremy Corbyn is a dick”, and yet South
Africans just keep eating it up. In fact, between Generations and Uzalo,
the two shows have amassed around 8 million viewers apiece in 2016 (I wish I
could add them together for effect, but I can’t guarantee Ma Ntuli isn’t
watching SABC 1 from 8pm – 9pm, thereby getting her daily dose of both
soapies).
Prior to the reboot, Generations was pulling even bigger
numbers, with a whopping 10 million viewers religiously tuning in every evening
to watch Tau, Zola and Karabo do their thing. Let’s add a little perspective to
those figures: Egoli, at its prime
during the Mnet Open Time era, drew roughly 1 million viewers per night. Yes,
that’s right Egoli fans, you ain’t
got nothin’ on Zola.
So here comes the democratic
kicker.
People who watch SABC 1, vote.
Let that sink in for a second.
The news is on just an hour before the 8pm soapies begin, and the news is where
we get that thing they call “an informed electorate” from. If you don’t want to
be like that grumpy Yorkshireman, waking up to Google what the “EU” is the day
after spanking it out the front door, then you care about having an informed
electorate.
If 8 million people are sitting
in front of their TV sets when that familiar “dun-dun-da-da-dun” of the
seven-o’clock news begins to play, that’s a pretty significant proportion of
our 25 million registered voters figuring out who burnt what today in Tshwane.
Assuming only half of those viewers can vote,
of which only half do, that’s still 2
million crosses put next to their mayor of choice. Less than 2 million votes
put the EFF in Parliament. Less than 2 million votes stood between Brexit and
Bremain. Less than 2 million votes secured Gauteng for David Makhura and the
ANC in the last municipal election. And in an election that looks to be the
most tightly contested in this country’s democratic history, our Generations watching comrades could just
be the King-Makers.
That’s why we care about Hlaudi’s
self-censorship policies. In an age when thugs rule the roost, and the Security
Cluster is controlled by patronage serving loyalists, we need that democratic
lever they call “The Vote” to be cast knowledgably, knowingly. The national
broadcaster is our tax-funded vehicle for that knowledge. You have a right to
know what is going on in the country you live in. You have a responsibility to
vote accordingly.
If our citizens are being
pacified by the dulcet images of Hlaudi-ville, they will vote as if that were
the truth. For anyone in need of a brief history lesson, Google “apartheid era
media muzzling” to see the effects of putting whities to sleep in the midst of
their country’s own anarchy. History has already judged them poorly for it. We
cannot repeat that mistake.
Safety, security and a robust
opposition are absolute prerequisites to a healthy democracy. Without them we
simply cannot hold credible elections. So when someone starts tampering with
your information, whispering sweet nothings in your ear about the state of your
country, it’s time to get pissed. You have the right to know when Rome is
Falling. You have the right to know who’s safety and security has been taken
away. You have the right to know how angry the people of Tshwane really are. Because,
when it comes down to it, you have the responsibility to vote for the future of
your fellow man. And best that vote be informed, or else Hlaudi will hold the
keys to the castle.
Put simply, Hlaudi can’t win, because if
he does, you lose.